Every live workshop is recorded, so if life or work gets in the way you can catch up afterwards. You’ll get the most from Field Filler by joining live where you can, it’s your chance to ask questions, join the conversation and learn alongside the group but missing the occasional session won’t mean falling behind.

There’s a one-hour live workshop each week, followed by an optional one-hour co-working session if you’d like to stay and put things into action while it’s fresh. We’d recommend setting aside another 2–3+ hours across the week to work through the homework and apply what you’ve learned. But this isn’t busywork. You’ll be planning your real content, writing real captions and working on your actual campaigns, so much of that time is replacing marketing work you’d need to do anyway, just with a strategy behind it.

Feedback is completely asynchronous, so there are no set feedback sessions you need to attend. Drop your homework or anything you’re working on into the Homework channel in Circle whenever you’re ready, and we’ll come back to you with detailed personalised feedback within 48 hours. And it doesn’t have to be just homework. Bring us content, campaign ideas, something you’re working through for your experience, or something you’re stuck on. This is where you get support applying what you’re learning to your actual business.

Strategy matters just as much when you’re small – so you can set the foundations right! Field Filler builds the foundations that make every bit of growth work harder, whether that’s organic content, word of mouth, partnerships, or paid down the line. When people do find you, they’ll meet something clear and worth giving up their time for.

Good, neither do I. There are no copy-and-paste templates. You’ll learn the principles behind what works, then build an approach rooted in your own voice and the way you bring people together. It starts with your culture, not a script.

Not directly. Field Filler focuses on organic marketing strategy, particularly Instagram and email, because that’s where many experience creators are already showing up. But the framework isn’t platform-specific. It’s about getting your message, positioning, content and customer journey right first  which also gives you much stronger foundations if you decide to invest in paid advertising later – you can always chat to me about this stuff in coworking too!

Absolutely. You’ll be learning alongside a cohort of fellow experience creators who are all trying to do the same thing: get more people through the door and keep them coming back.

Inside Circle, there’s space to share ideas, ask questions, celebrate wins and see what everyone else is working on. You’ll also be able to see the work and feedback happening across the group, so you learn from each other as well as from me. Different experiences, very similar challenges and that shared learning is a big part of Field Filler.

Yes. You can choose to spread the cost over 4 or 6 monthly payments. Same programme, just a little kinder on the cash flow.

• Waitlist: 4 × £399 + VAT or 6 × £266 + VAT
•  General sale: 4 × £450 + VAT or 6 × £300 + VAT

Absolutely. If you’re running your thing with someone else, it often works even better when you learn the strategy together – chat to us about adding someone in for a small additional fee! You’ll both be able to access the programme, learn the framework together and keep each other accountable while you’re putting it into practice. If one of you can’t make a live workshop, the other can jump in and you’ll both still have access to the recordings, resources and community.